A Bright Life.

Studio Shimo is a creative project by London-based textile and graphic designer Juliette van Rhyn. Inspired by a long walk through Tokyo’s Shimokitazawa neighbourhood in 2019, Juliette decided to create a brand with the same feelings of warmth and nostalgia she felt in the vintage shops and record cafes there.

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Studio Shimo’s motto is ‘A Bright Life’, and the work reflects this gentle, positive approach to design and living.